Landing Page5 platforms compared

Best CMS for Landing Pages in 2026

Compare the best platforms for building high-converting landing pages. From no-code builders to developer frameworks.

Ship landing pages in hours, not weeks. Test, iterate, and convert more visitors.

TL;DR — Our Top Pick

Next.js + Vercel is our top recommendation for landing page sites.

Edge-rendered pages with A/B testing via Edge Middleware. Use shadcn/ui components for fast development. Deploy in seconds.

What a Landing Page CMS Needs

Marketers and founders who need to ship landing pages quickly for product launches, ads, and campaigns.

Fast page builder — ship in hours, not days

A/B testing and analytics integration

Mobile-responsive by default

Fast page loads for paid ad traffic

Custom domain and branding

Top 5 Platforms Ranked

Next.js + Vercel

React framework for production with SSR, SSG, and API routes

TOP PICK

Edge-rendered pages with A/B testing via Edge Middleware. Use shadcn/ui components for fast development. Deploy in seconds.

Open SourceJavaScript/TypeScript (React)Free (open-source)

Strengths

Hybrid rendering — SSG, SSR, ISR, and client-side in one app
Most popular React framework with massive community
Built-in image optimization, API routes, and middleware

Trade-offs

React learning curve for non-JavaScript developers
App Router introduced complexity with Server Components

Webflow

Visual web development platform with clean code output

Visual builder that non-developers can use. Publish and iterate without deploying code. Fast for one-off campaign pages.

Visual (generates HTML/CSS/JS)Free / $14-39/month

Strengths

Generates clean, semantic HTML/CSS — no code bloat
Full CSS control with a visual interface (like coding without typing)
Built-in CMS with API access and structured content

Trade-offs

Steep learning curve for non-designers (CSS concepts required)
CMS is limited to 10,000 items on the highest plan

Astro

Content-focused framework that ships zero JavaScript by default

Perfect Lighthouse scores from static output. Sub-second loads improve ad quality score and conversion. Island architecture for interactive CTAs.

Open SourceJavaScript/TypeScript (framework-agnostic)Free (open-source)

Strengths

Ships zero JS to the client by default (Islands Architecture)
Use React, Vue, Svelte, or any framework in the same project
Content collections with type-safe Markdown/MDX

Trade-offs

Not ideal for highly interactive apps (designed for content sites)
Smaller ecosystem than Next.js — fewer integrations available

Builder.io

Visual CMS that integrates with any frontend framework

Visual drag-and-drop that outputs to any framework. Marketing teams build pages from developer-approved components. Best for high-volume landing page production.

Framework-agnostic (React, Vue, Angular, etc.)Free / $19+/month

Strengths

Visual editor works with any framework (React, Vue, Svelte, etc.)
Marketers edit pages visually while devs maintain code quality
A/B testing and personalization built into the platform

Trade-offs

Adds SDK dependency and API calls to your frontend
Complex setup compared to traditional headless CMS

SvelteKit

Full-stack Svelte framework with SSR and SSG

Small bundles and fast hydration. Smooth animations for interactive demos. Lightweight alternative to React-based solutions.

Open SourceJavaScript/TypeScript (Svelte)Free (open-source)

Strengths

Svelte compiles to vanilla JS — smallest possible bundle sizes
Intuitive syntax — easier to learn than React or Vue
Excellent developer experience with fast HMR

Trade-offs

Smaller ecosystem — fewer libraries and UI component kits
Harder to hire Svelte developers compared to React

How to Decide

For ad campaigns, page speed directly impacts quality score and CPC — static or edge-rendered pages win

Marketers shipping weekly should use Webflow or Builder.io to avoid developer bottlenecks

Developers can ship faster with component libraries like shadcn/ui on Next.js

Always set up analytics and conversion tracking before launching

Ready to migrate from WordPress?

WordPress → Next.js WordPress → Webflow WordPress → Astro

Frequently Asked Questions

Do landing pages need a CMS?

Not always. For a few pages, hardcoded Next.js or Astro pages are fine. Add a CMS or visual builder when your team ships more than 2-3 landing pages per month.

How important is page speed for landing pages?

Extremely. Google Ads quality score factors in landing page speed. Faster pages get lower CPC and higher ad positions. Static pages consistently score 90+ on Lighthouse.

Can I A/B test on static sites?

Yes. Vercel Edge Middleware enables server-side A/B tests with zero performance cost. Alternatively, use Optimizely, VWO, or Statsig.