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Webflow

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Wix

Webflow vs Wix

Detailed comparison of Webflow and Wix — two website builder platforms. Compare features, performance, pricing, and find out which is right for your project in 2026.

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TL;DR — Our Recommendation

Webflow wins overall, but Wix is better for small business owners building their first website without any coding. Choose Webflow for Designers who want pixel-perfect control without writing code. Choose Wix for Small business owners building their first website without any coding.

Official docs: Webflow Developer Docs · Wix Developer Docs

Feature by Feature Comparison

FeatureWebflowWix
Ease of Use
⭐⭐⭐⭐⭐⭐⭐⭐
Performance
⭐⭐⭐⭐⭐⭐
Flexibility
⭐⭐⭐⭐⭐⭐
Cost Value
⭐⭐⭐⭐
Scalability
⭐⭐⭐⭐⭐
Ecosystem
⭐⭐⭐⭐⭐

Pros & Cons

Webflow

Pros

  • Generates clean, semantic HTML/CSS — no code bloat
  • Full CSS control with a visual interface (like coding without typing)
  • Built-in CMS with API access and structured content
  • Good performance with global CDN hosting included

Cons

  • Steep learning curve for non-designers (CSS concepts required)
  • CMS is limited to 10,000 items on the highest plan
  • No server-side logic — relies on third-party integrations
  • Per-site pricing adds up for agencies managing multiple clients

Wix

Pros

  • Wix ADI creates a site automatically from your answers
  • True WYSIWYG — drag elements anywhere on the page
  • Large template marketplace (800+ templates)
  • App Market adds functionality without code

Cons

  • Poor Core Web Vitals — heavy JavaScript bundle slows pages
  • No way to export your site or move to another host
  • Absolute positioning makes responsive design brittle
  • Performance degrades significantly with apps and animations

Platform Details

DetailWebflowWix
Language / Stack
Visual (generates HTML/CSS/JS)Proprietary (Velo for custom code)
Type
website builderwebsite builder
Pricing
Free / $14-39/month$17-35/month
Open Source
NoNo
Best For
Designers who want pixel-perfect control without writing codeSmall business owners building their first website without any coding
Export Method
CMS API or HTML export (static code)No native export — content must be manually copied

When to Choose Each Platform

Choose Webflow if…

  • You need designers who want pixel-perfect control without writing code
  • Your team is comfortable with Visual (generates HTML/CSS/JS)

Choose Wix if…

  • You need small business owners building their first website without any coding
  • Your team is comfortable with Proprietary (Velo for custom code)
  • You want a low learning curve for non-technical team members

Which Should You Pick?

The right choice between Webflow and Wix depends on three things: your team's technical skills, your project timeline, and your long-term content strategy.

Both platforms sit in the same category — website builder — so the deciding factors are ecosystem size, editorial workflow, and specific feature gaps. Webflow uses Visual (generates HTML/CSS/JS), while Wix runs on Proprietary (Velo for custom code). If your developers already know one of those stacks, lean toward that platform to reduce ramp-up time.

From a cost perspective, both are paid platforms — Webflow at Free / $14-39/month and Wix at $17-35/month. Factor in plugin or extension costs, developer rates for each tech stack, and whether you need managed hosting or can self-host.

Whichever you choose, migrating between them is straightforward. LeaveWP supports migration between 60+ platforms, so you're never locked in regardless of which you pick today.

Frequently Asked Questions

Is Webflow better than Wix?
Webflow scores higher overall (19/30 vs 15/30) thanks to better performance. However, Wix is the better choice for Small business owners building their first website without any coding.
Can I migrate from Webflow to Wix?
Yes. Export your Webflow content via CMS API or HTML export (static code), then import it into Wix. LeaveWP can help automate this process while preserving your SEO metadata and URL structure.
What are the main differences between Webflow and Wix?
Webflow is visual web development platform with clean code output, while Wix is drag-and-drop website builder with ai features. Key differences: ease of use (Webflow: 3/5, Wix: 5/5), pricing (Free / $14-39/month vs $17-35/month), and ecosystem size (Webflow: 3/5, Wix: 2/5).
How much does Webflow cost compared to Wix?
Webflow: Free / $14-39/month. Wix: $17-35/month. Both are paid platforms — compare their pricing tiers against your specific feature needs.
Which is easier to learn, Webflow or Wix?
Wix is easier to pick up (5/5 vs 3/5). Wix ADI creates a site automatically from your answers. Webflow Steep learning curve for non-designers (CSS concepts required).
Which performs better, Webflow or Wix?
Webflow has the performance edge (4/5 vs 2/5). Webflow has Good performance with global CDN hosting included. Wix Poor Core Web Vitals — heavy JavaScript bundle slows pages.

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