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Wix

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Contentful

Wix vs Contentful

Wix vs Contentful: which is right for your project? Wix is drag-and-drop website builder with ai features. Contentful is api-first headless cms for omnichannel content. We compare features, performance, and pricing.

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TL;DR — Our Recommendation

Contentful wins overall, but Wix is better for small business owners building their first website without any coding. Choose Wix for Small business owners building their first website without any coding. Choose Contentful for Enterprises needing to deliver content across web, mobile, and IoT channels.

Official docs: Wix Developer Docs · Contentful Documentation

Feature by Feature Comparison

Feature	Wix	Contentful
Ease of Use	⭐⭐⭐⭐⭐	⭐⭐⭐
Performance	⭐⭐	⭐⭐⭐⭐⭐
Flexibility	⭐⭐	⭐⭐⭐⭐
Cost Value	⭐⭐	⭐
Scalability	⭐⭐	⭐⭐⭐⭐⭐
Ecosystem	⭐⭐	⭐⭐⭐⭐

Pros & Cons

Wix

Pros

Wix ADI creates a site automatically from your answers
True WYSIWYG — drag elements anywhere on the page
Large template marketplace (800+ templates)
App Market adds functionality without code

Cons

Poor Core Web Vitals — heavy JavaScript bundle slows pages
No way to export your site or move to another host
Absolute positioning makes responsive design brittle
Performance degrades significantly with apps and animations

Contentful

Pros

Powerful content modeling with structured content types
Global CDN-backed API delivers content at edge speed
Rich ecosystem of integrations (Algolia, Netlify, Vercel)
Excellent SDKs for every major language and framework

Cons

Expensive — free tier is very limited, paid starts at $300/month
Editing experience is functional but not beautiful
No built-in preview or visual editing (requires custom setup)
Vendor lock-in with proprietary content storage

Platform Details

Detail	Wix	Contentful
Language / Stack	Proprietary (Velo for custom code)	API-based (any frontend)
Type	website builder	headless cms
Pricing	$17-35/month	Free / $300+/month
Open Source	No	No
Best For	Small business owners building their first website without any coding	Enterprises needing to deliver content across web, mobile, and IoT channels
Export Method	No native export — content must be manually copied	Content Management API or CLI export

When to Choose Each Platform

Choose Wix if…

You need small business owners building their first website without any coding
Your team is comfortable with Proprietary (Velo for custom code)
You want a low learning curve for non-technical team members

Choose Contentful if…

You need enterprises needing to deliver content across web, mobile, and iot channels
Your team is comfortable with API-based (any frontend)

Which Should You Pick?

The right choice between Wix and Contentful depends on three things: your team's technical skills, your project timeline, and your long-term content strategy.

These platforms take fundamentally different approaches. Wix is a website builder built with Proprietary (Velo for custom code), while Contentful is a headless cms built with API-based (any frontend). That architectural difference shapes everything from daily content editing workflows to deployment and hosting costs. If your team includes non-developers who need to publish content frequently, Wix's familiar editing interface may save you onboarding time.

From a cost perspective, both are paid platforms — Wix at $17-35/month and Contentful at Free / $300+/month. Factor in plugin or extension costs, developer rates for each tech stack, and whether you need managed hosting or can self-host.

Whichever you choose, migrating between them is straightforward. LeaveWP supports migration between 60+ platforms, so you're never locked in regardless of which you pick today.

Frequently Asked Questions

Is Wix better than Contentful?

Contentful scores higher overall (22/30 vs 15/30) thanks to better performance. However, Wix remains the better choice for Small business owners building their first website without any coding.

Can I migrate from Wix to Contentful?

Yes. Export your Wix content via No native export — content must be manually copied, then import it into Contentful. LeaveWP can help automate this process while preserving your SEO metadata and URL structure.

What are the main differences between Wix and Contentful?

Wix is drag-and-drop website builder with ai features, while Contentful is api-first headless cms for omnichannel content. Key differences: ease of use (Wix: 5/5, Contentful: 3/5), pricing ($17-35/month vs Free / $300+/month), and ecosystem size (Wix: 2/5, Contentful: 4/5).

How much does Wix cost compared to Contentful?

Wix: $17-35/month. Contentful: Free / $300+/month. Both are paid platforms — compare their pricing tiers against your specific feature needs.

Which is easier to learn, Wix or Contentful?

Wix is easier to pick up (5/5 vs 3/5). Wix ADI creates a site automatically from your answers. Contentful has a steeper learning curve, especially for teams new to API-based (any frontend).

Which performs better, Wix or Contentful?

Contentful has the performance edge (5/5 vs 2/5). Contentful has Global CDN-backed API delivers content at edge speed. Wix Poor Core Web Vitals — heavy JavaScript bundle slows pages.

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