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Wix vs Next.js

Wix vs Next.js: which is right for your project? Wix is drag-and-drop website builder with ai features. Next.js is react framework for production with ssr, ssg, and api routes. We compare features, performance, and pricing.

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TL;DR — Our Recommendation

Next.js wins overall, but Wix is better for small business owners building their first website without any coding. Choose Wix for Small business owners building their first website without any coding. Choose Next.js for Production web apps and content sites needing flexible rendering strategies.

Official docs: Wix Developer Docs · Next.js Documentation

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Feature by Feature Comparison

FeatureWixNext.js
Ease of Use
⭐⭐⭐⭐⭐⭐⭐⭐
Performance
⭐⭐⭐⭐⭐⭐⭐
Flexibility
⭐⭐⭐⭐⭐⭐⭐
Cost Value
⭐⭐⭐⭐⭐⭐⭐
Scalability
⭐⭐⭐⭐⭐⭐⭐
Ecosystem
⭐⭐⭐⭐⭐⭐⭐

Pros & Cons

Wix

Pros

  • Wix ADI creates a site automatically from your answers
  • True WYSIWYG — drag elements anywhere on the page
  • Large template marketplace (800+ templates)
  • App Market adds functionality without code

Cons

  • Poor Core Web Vitals — heavy JavaScript bundle slows pages
  • No way to export your site or move to another host
  • Absolute positioning makes responsive design brittle
  • Performance degrades significantly with apps and animations

Next.js

Pros

  • Hybrid rendering — SSG, SSR, ISR, and client-side in one app
  • Most popular React framework with massive community
  • Built-in image optimization, API routes, and middleware
  • Optimized for Vercel but deploys anywhere (Node.js, Docker)

Cons

  • React learning curve for non-JavaScript developers
  • App Router introduced complexity with Server Components
  • Build output tightly coupled to Vercel's infrastructure features
  • Can be overkill for simple static content sites

Platform Details

DetailWixNext.js
Language / Stack
Proprietary (Velo for custom code)JavaScript/TypeScript (React)
Type
website builderframework
Pricing
$17-35/monthFree (open-source)
Open Source
NoYes
Best For
Small business owners building their first website without any codingProduction web apps and content sites needing flexible rendering strategies
Export Method
No native export — content must be manually copiedN/A (destination framework)

When to Choose Each Platform

Choose Wix if…

  • You need small business owners building their first website without any coding
  • Your team is comfortable with Proprietary (Velo for custom code)
  • You want a low learning curve for non-technical team members

Choose Next.js if…

  • You need production web apps and content sites needing flexible rendering strategies
  • Your team is comfortable with JavaScript/TypeScript (React)
  • You want an open-source solution with full code ownership
  • Budget is a top priority — free (open-source)
  • You want maximum performance with static or server-rendered pages

Which Should You Pick?

The right choice between Wix and Next.js depends on three things: your team's technical skills, your project timeline, and your long-term content strategy.

These platforms take fundamentally different approaches. Wix is a website builder built with Proprietary (Velo for custom code), while Next.js is a framework built with JavaScript/TypeScript (React). That architectural difference shapes everything from daily content editing workflows to deployment and hosting costs. If your team includes non-developers who need to publish content frequently, Wix's familiar editing interface may save you onboarding time.

From a cost perspective, Next.js is open-source (Free (open-source)), while Wix ($17-35/month) carries ongoing license costs. Factor in plugin or extension costs, developer rates for each tech stack, and whether you need managed hosting or can self-host.

Whichever you choose, migrating between them is straightforward. LeaveWP offers a free Wix → Next.js migration tool that preserves your URLs, metadata, and content structure.

Frequently Asked Questions

Is Wix better than Next.js?
Next.js scores higher overall (28/30 vs 15/30) thanks to better performance. However, Wix remains the better choice for Small business owners building their first website without any coding.
Can I migrate from Wix to Next.js?
Yes. Export your Wix content via No native export — content must be manually copied, then convert it to Markdown or import into a headless CMS. LeaveWP can help automate this process while preserving your SEO metadata and URL structure.
What are the main differences between Wix and Next.js?
Wix is drag-and-drop website builder with ai features, while Next.js is react framework for production with ssr, ssg, and api routes. Key differences: ease of use (Wix: 5/5, Next.js: 3/5), pricing ($17-35/month vs Free (open-source)), and ecosystem size (Wix: 2/5, Next.js: 5/5).
How much does Wix cost compared to Next.js?
Wix: $17-35/month. Next.js: Free (open-source). Next.js is open-source and free to self-host, while Wix is a paid platform.
Which is easier to learn, Wix or Next.js?
Wix is easier to pick up (5/5 vs 3/5). Wix ADI creates a site automatically from your answers. Next.js React learning curve for non-JavaScript developers.
Which performs better, Wix or Next.js?
Next.js has the performance edge (5/5 vs 2/5). As a framework, Next.js pre-renders pages for near-instant load times. Wix Poor Core Web Vitals — heavy JavaScript bundle slows pages.

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