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Wix vs Sanity

Wix vs Sanity: which is right for your project? Wix is drag-and-drop website builder with ai features. Sanity is real-time collaborative headless cms with customizable studio. We compare features, performance, and pricing.

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TL;DR — Our Recommendation

Sanity wins overall, but Wix is better for small business owners building their first website without any coding. Choose Wix for Small business owners building their first website without any coding. Choose Sanity for Developer-led teams wanting maximum flexibility in content modeling and editing experience.

Official docs: Wix Developer Docs · Sanity Documentation

Feature by Feature Comparison

FeatureWixSanity
Ease of Use
⭐⭐⭐⭐⭐⭐⭐⭐
Performance
⭐⭐⭐⭐⭐⭐⭐
Flexibility
⭐⭐⭐⭐⭐⭐⭐
Cost Value
⭐⭐⭐⭐⭐
Scalability
⭐⭐⭐⭐⭐⭐⭐
Ecosystem
⭐⭐⭐⭐⭐

Pros & Cons

Wix

Pros

  • Wix ADI creates a site automatically from your answers
  • True WYSIWYG — drag elements anywhere on the page
  • Large template marketplace (800+ templates)
  • App Market adds functionality without code

Cons

  • Poor Core Web Vitals — heavy JavaScript bundle slows pages
  • No way to export your site or move to another host
  • Absolute positioning makes responsive design brittle
  • Performance degrades significantly with apps and animations

Sanity

Pros

  • GROQ query language is more powerful and flexible than GraphQL
  • Real-time collaborative editing (like Google Docs)
  • Fully customizable React-based Studio admin panel
  • Portable Text format gives structured rich text (not raw HTML)

Cons

  • GROQ is a custom query language with its own learning curve
  • Studio customization requires React development knowledge
  • Per-user pricing gets expensive for large editorial teams
  • Steeper setup curve than GUI-first headless CMS options

Platform Details

DetailWixSanity
Language / Stack
Proprietary (Velo for custom code)JavaScript/TypeScript (React-based Studio)
Type
website builderheadless cms
Pricing
$17-35/monthFree / $15+/month per user
Open Source
NoYes
Best For
Small business owners building their first website without any codingDeveloper-led teams wanting maximum flexibility in content modeling and editing experience
Export Method
No native export — content must be manually copiedGROQ API, GraphQL API, or Sanity CLI export

When to Choose Each Platform

Choose Wix if…

  • You need small business owners building their first website without any coding
  • Your team is comfortable with Proprietary (Velo for custom code)
  • You want a low learning curve for non-technical team members

Choose Sanity if…

  • You need developer-led teams wanting maximum flexibility in content modeling and editing experience
  • Your team is comfortable with JavaScript/TypeScript (React-based Studio)
  • You want an open-source solution with full code ownership

Which Should You Pick?

The right choice between Wix and Sanity depends on three things: your team's technical skills, your project timeline, and your long-term content strategy.

These platforms take fundamentally different approaches. Wix is a website builder built with Proprietary (Velo for custom code), while Sanity is a headless cms built with JavaScript/TypeScript (React-based Studio). That architectural difference shapes everything from daily content editing workflows to deployment and hosting costs. If your team includes non-developers who need to publish content frequently, Wix's familiar editing interface may save you onboarding time.

From a cost perspective, Sanity is open-source (Free / $15+/month per user), while Wix ($17-35/month) carries ongoing license costs. Factor in plugin or extension costs, developer rates for each tech stack, and whether you need managed hosting or can self-host.

Whichever you choose, migrating between them is straightforward. LeaveWP supports migration between 60+ platforms, so you're never locked in regardless of which you pick today.

Frequently Asked Questions

Is Wix better than Sanity?
Sanity scores higher overall (24/30 vs 15/30) thanks to better performance. However, Wix remains the better choice for Small business owners building their first website without any coding.
Can I migrate from Wix to Sanity?
Yes. Export your Wix content via No native export — content must be manually copied, then import it into Sanity. LeaveWP can help automate this process while preserving your SEO metadata and URL structure.
What are the main differences between Wix and Sanity?
Wix is drag-and-drop website builder with ai features, while Sanity is real-time collaborative headless cms with customizable studio. Key differences: ease of use (Wix: 5/5, Sanity: 3/5), pricing ($17-35/month vs Free / $15+/month per user), and ecosystem size (Wix: 2/5, Sanity: 3/5).
How much does Wix cost compared to Sanity?
Wix: $17-35/month. Sanity: Free / $15+/month per user. Sanity is open-source and free to self-host, while Wix is a paid platform.
Which is easier to learn, Wix or Sanity?
Wix is easier to pick up (5/5 vs 3/5). Wix ADI creates a site automatically from your answers. Sanity GROQ is a custom query language with its own learning curve.
Which performs better, Wix or Sanity?
Sanity has the performance edge (5/5 vs 2/5). Sanity has strong performance characteristics. Wix Poor Core Web Vitals — heavy JavaScript bundle slows pages.

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