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Wix vs Strapi

Wix vs Strapi: which is right for your project? Wix is drag-and-drop website builder with ai features. Strapi is open-source headless cms built with node.js. We compare features, performance, and pricing.

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TL;DR — Our Recommendation

Strapi wins overall, but Wix is better for small business owners building their first website without any coding. Choose Wix for Small business owners building their first website without any coding. Choose Strapi for Developer teams wanting a self-hosted headless CMS with full control.

Official docs: Wix Developer Docs · Strapi Documentation

Feature by Feature Comparison

FeatureWixStrapi
Ease of Use
⭐⭐⭐⭐⭐⭐⭐⭐⭐
Performance
⭐⭐⭐⭐⭐⭐
Flexibility
⭐⭐⭐⭐⭐⭐⭐
Cost Value
⭐⭐⭐⭐⭐⭐
Scalability
⭐⭐⭐⭐⭐⭐
Ecosystem
⭐⭐⭐⭐⭐

Pros & Cons

Wix

Pros

  • Wix ADI creates a site automatically from your answers
  • True WYSIWYG — drag elements anywhere on the page
  • Large template marketplace (800+ templates)
  • App Market adds functionality without code

Cons

  • Poor Core Web Vitals — heavy JavaScript bundle slows pages
  • No way to export your site or move to another host
  • Absolute positioning makes responsive design brittle
  • Performance degrades significantly with apps and animations

Strapi

Pros

  • Fully open-source — self-host with no vendor lock-in
  • Auto-generated REST and GraphQL APIs from your content types
  • Intuitive admin panel with customizable content modeling
  • Active open-source community with frequent updates

Cons

  • Self-hosting requires DevOps knowledge and maintenance
  • Plugin ecosystem is growing but still smaller than established CMS
  • Large datasets can stress the default SQLite/PostgreSQL setup
  • Cloud hosting launched recently — less mature than competitors

Platform Details

DetailWixStrapi
Language / Stack
Proprietary (Velo for custom code)Node.js (JavaScript/TypeScript)
Type
website builderheadless cms
Pricing
$17-35/monthFree (self-hosted) / $29+/month (Cloud)
Open Source
NoYes
Best For
Small business owners building their first website without any codingDeveloper teams wanting a self-hosted headless CMS with full control
Export Method
No native export — content must be manually copiedREST API, GraphQL API, or database export

When to Choose Each Platform

Choose Wix if…

  • You need small business owners building their first website without any coding
  • Your team is comfortable with Proprietary (Velo for custom code)
  • You want a low learning curve for non-technical team members

Choose Strapi if…

  • You need developer teams wanting a self-hosted headless cms with full control
  • Your team is comfortable with Node.js (JavaScript/TypeScript)
  • You want an open-source solution with full code ownership
  • Budget is a top priority — free (self-hosted) / $29+/month (cloud)
  • You want a low learning curve for non-technical team members

Which Should You Pick?

The right choice between Wix and Strapi depends on three things: your team's technical skills, your project timeline, and your long-term content strategy.

These platforms take fundamentally different approaches. Wix is a website builder built with Proprietary (Velo for custom code), while Strapi is a headless cms built with Node.js (JavaScript/TypeScript). That architectural difference shapes everything from daily content editing workflows to deployment and hosting costs. If your team includes non-developers who need to publish content frequently, Wix's familiar editing interface may save you onboarding time.

From a cost perspective, Strapi is open-source (Free (self-hosted) / $29+/month (Cloud)), while Wix ($17-35/month) carries ongoing license costs. Factor in plugin or extension costs, developer rates for each tech stack, and whether you need managed hosting or can self-host.

Whichever you choose, migrating between them is straightforward. LeaveWP supports migration between 60+ platforms, so you're never locked in regardless of which you pick today.

Frequently Asked Questions

Is Wix better than Strapi?
Strapi scores higher overall (24/30 vs 15/30) thanks to better performance. However, Wix remains the better choice for Small business owners building their first website without any coding.
Can I migrate from Wix to Strapi?
Yes. Export your Wix content via No native export — content must be manually copied, then import it into Strapi. LeaveWP can help automate this process while preserving your SEO metadata and URL structure.
What are the main differences between Wix and Strapi?
Wix is drag-and-drop website builder with ai features, while Strapi is open-source headless cms built with node.js. Key differences: ease of use (Wix: 5/5, Strapi: 4/5), pricing ($17-35/month vs Free (self-hosted) / $29+/month (Cloud)), and ecosystem size (Wix: 2/5, Strapi: 3/5).
How much does Wix cost compared to Strapi?
Wix: $17-35/month. Strapi: Free (self-hosted) / $29+/month (Cloud). Strapi is open-source and free to self-host, while Wix is a paid platform.
Which is easier to learn, Wix or Strapi?
Wix is easier to pick up (5/5 vs 4/5). Wix ADI creates a site automatically from your answers. Strapi has a steeper learning curve, especially for teams new to Node.js (JavaScript/TypeScript).
Which performs better, Wix or Strapi?
Strapi has the performance edge (4/5 vs 2/5). Strapi has strong performance characteristics. Wix Poor Core Web Vitals — heavy JavaScript bundle slows pages.

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