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Migrate from Squarespace to Hugo

Complete guide to migrating your Squarespace website to Hugo. Leave Squarespace's walled garden behind and get blazing fast builds. Free migration tool included.

10-20 minutes
Easy
100% Free
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TL;DR

You can migrate from Squarespace to Hugo for free using LeaveWP. Enter your site URL, choose Hugo as the destination, and download your content — posts, pages, and media — in minutes. No API keys, passwords, or CLI tools required. Difficulty: Easy. Estimated time: 10-20 minutes.

Official docs: Squarespace Developer Docs · Hugo Documentation

Why Teams Leave Squarespace

All-in-one website builder with designer templates. Non-technical creators who want a polished site without touching code, but these limitations push teams toward modern alternatives.

Walled garden — no code access or custom server logic

This is the most common reason teams migrate away from Squarespace. Hugo eliminates this issue entirely.

Cannot self-host or export to another platform easily

With Hugo, blazing fast builds — renders 10,000 pages in seconds.

Limited to Squarespace's template system for design

Modern architectures like Hugo are designed to avoid this from the ground up.

Monthly costs add up ($192-588/year) for a content site

After migrating, you'll no longer need to worry about this — Hugo takes a fundamentally different approach.

What Hugo Brings to the Table

Fastest static site generator, written in Go. Built with Go (Go templates), it's documentation sites and blogs where build speed and simplicity matter most.

Blazing fast builds — renders 10,000 pages in seconds

Single binary with zero dependencies

Built-in image processing, taxonomies, and i18n

Huge theme library for quick starts

Hugo is open-source and free to use. You own your code and data with no vendor lock-in. Deploy to any host that supports Go, or use managed platforms like Vercel and Netlify for zero-config deployments.

Squarespace vs Hugo at a Glance

Side-by-side comparison based on real platform characteristics

MetricSquarespaceHugo
Ease of Use⭐⭐⭐⭐⭐ 5/5⭐⭐⭐ 3/5
Performance⭐⭐⭐ 3/5⭐⭐⭐⭐⭐ 5/5
Flexibility⭐⭐ 2/5⭐⭐⭐ 3/5
Cost⭐⭐ 2/5⭐⭐⭐⭐⭐ 5/5
Scalability⭐⭐ 2/5⭐⭐⭐⭐⭐ 5/5
Ecosystem⭐⭐ 2/5⭐⭐⭐ 3/5
LanguageProprietaryGo (Go templates)
Pricing$16-49/monthFree (open-source)
Open SourceNoYes

Ratings are based on publicly available data, documentation, and community consensus as of 2026. Individual experience may vary.

What Gets Migrated

A detailed breakdown of how your Squarespace content maps to Hugo

Content Types from Squarespace

  • pages
  • blog posts
  • products
  • gallery images
  • forms

Technical Details

Export Method
Built-in XML export (limited to blog posts and pages)
Source Language
Proprietary
Destination Format
Markdown/MDX files with frontmatter, organized by content type
URL Handling
301 redirect map generated automatically to preserve SEO equity

What may need manual attention

Visual layouts and custom animations built in Squarespace's editor will need to be recreated in Hugo. The content and text transfers, but the visual design is platform-specific.

How It Works

Migrate your content in three simple steps

1

Connect

Enter your Squarespace site URL — LeaveWP connects automatically.

2

Configure

Select Hugo as destination and choose content options.

3

Export

Download your migrated content or preview it in your browser.

Is Squarespace to Hugo the Right Move for You?

Migrating from Squarespace to Hugo makes the most sense if you're experiencing walled garden — no code access or custom server logic or outgrowing Squarespace's architecture. Hugo is best for documentation sites and blogs where build speed and simplicity matter most.

You should migrate if: your Squarespace site is slow, your hosting costs are climbing, you need more control over your code, or you want to adopt a modern JAMstack architecture.

You might want to stay if: your Squarespace site benefits from beautiful, professionally designed templates out of the box and you don't have Go developers on your team. Squarespace is genuinely easy to use, and that simplicity has value.

The migration itself is straightforward with LeaveWP — enter your Squarespace URL, select Hugo, and download your content. The more important question is whether Hugo's architecture fits your team's skills and your project's long-term needs.

Frequently Asked Questions

How long does it take to migrate from Squarespace to Hugo?
Most migrations from Squarespace complete in 10-20 minutes. Content is exported from Squarespace, then structured for Hugo. Complex sites with extensive custom fields may take longer.
Will I lose my SEO rankings when migrating from Squarespace?
No. We help you set up proper 301 redirects from your old Squarespace URLs to preserve search rankings. Hugo actually tends to improve Core Web Vitals scores, which can boost rankings over time.
What Squarespace content can be migrated to Hugo?
Squarespace content types like pages, blog posts, products, gallery images are all migrated to Hugo. Content is converted to Markdown/MDX files or structured for your chosen headless CMS.
Do I need Go experience to migrate?
No coding experience is required for the migration itself — LeaveWP handles the export and conversion automatically. However, customizing your Hugo site afterward will benefit from Go (Go templates) knowledge. For teams without that expertise, the generated code is well-structured and documented, making it approachable for developers of any level.
How much does it cost to host a Hugo site after migrating from Squarespace?
Hugo sites can be deployed to Vercel, Netlify, Cloudflare Pages, or any Node.js host — often on generous free tiers. Compared to Squarespace's $16-49/month pricing, static Hugo sites can be hosted for free on Vercel or Netlify (up to generous bandwidth limits), which is significantly cheaper than running a Squarespace instance.
Can I migrate Squarespace custom fields and metadata to Hugo?
Yes. Custom fields, metadata, and taxonomies from Squarespace are preserved during migration. In Hugo, these become frontmatter fields in your Markdown/MDX files, which you can extend or restructure to fit your content model.

Related Migration Guides

Explore more migration paths from Squarespace or to Hugo

Squarespace to Hugo Guides

In-depth guides and tutorials to help with your migration

Ready to Migrate?

Start your free migration from Squarespace to Hugo today.

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