Ghost
Sanity
Ghost vs Sanity: which is right for your project? Ghost is modern publishing platform built for professional content creators. Sanity is real-time collaborative headless cms with customizable studio. We compare features, performance, and pricing.
Start MigrationSanity wins overall, but Ghost is better for professional writers, journalists, and newsletter creators who want to monetize content. Choose Ghost for Professional writers, journalists, and newsletter creators who want to monetize content. Choose Sanity for Developer-led teams wanting maximum flexibility in content modeling and editing experience.
Official docs: Ghost Documentation · Sanity Documentation
| Feature | Ghost | Sanity |
|---|---|---|
Ease of Use | ⭐⭐⭐⭐ | ⭐⭐⭐ |
Performance | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Flexibility | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Cost Value | ⭐⭐⭐ | ⭐⭐⭐ |
Scalability | ⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Ecosystem | ⭐⭐ | ⭐⭐⭐ |
| Detail | Ghost | Sanity |
|---|---|---|
Language / Stack | Node.js | JavaScript/TypeScript (React-based Studio) |
Type | blogging | headless cms |
Pricing | Free (self-hosted) / $9-199/month (managed) | Free / $15+/month per user |
Open Source | Yes | Yes |
Best For | Professional writers, journalists, and newsletter creators who want to monetize content | Developer-led teams wanting maximum flexibility in content modeling and editing experience |
Export Method | Built-in JSON export or Content API | GROQ API, GraphQL API, or Sanity CLI export |
The right choice between Ghost and Sanity depends on three things: your team's technical skills, your project timeline, and your long-term content strategy.
These platforms take fundamentally different approaches. Ghost is a blogging built with Node.js, while Sanity is a headless cms built with JavaScript/TypeScript (React-based Studio). That architectural difference shapes everything from daily content editing workflows to deployment and hosting costs. Both platforms require some technical comfort — consider which tech stack aligns better with your team's existing skills.
From a cost perspective, both platforms are open-source, so the real cost difference is hosting and operational overhead. Factor in plugin or extension costs, developer rates for each tech stack, and whether you need managed hosting or can self-host.
Whichever you choose, migrating between them is straightforward. LeaveWP supports migration between 60+ platforms, so you're never locked in regardless of which you pick today.
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