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Ghost

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WordPress

Ghost vs WordPress

Compare Ghost and WordPress for blogging. Find out which is faster, easier, and better for your needs.

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TL;DR — Our Recommendation

Ghost for simplicity, WordPress for flexibility. Choose Ghost if you're focused on publishing and want a fast, clean experience with built-in memberships. Choose WordPress if you need maximum flexibility, want cheap hosting, or need specific plugins.

Official docs: Ghost Documentation · WordPress REST API Docs

Feature by Feature Comparison

FeatureGhostWordPress
Performance
⭐⭐⭐⭐⭐⭐⭐
Ease of Use
⭐⭐⭐⭐⭐⭐⭐⭐
Flexibility
⭐⭐⭐⭐⭐⭐⭐
Built-in Memberships
⭐⭐⭐⭐⭐⭐⭐
Hosting Cost
⭐⭐⭐⭐⭐⭐
Newsletter
⭐⭐⭐⭐⭐⭐⭐

Pros & Cons

Ghost

Pros

  • Faster out of the box
  • Clean, modern editor
  • Built-in members/subscriptions
  • Native newsletter
  • No plugin bloat

Cons

  • Hosting costs more
  • Limited customization
  • Smaller theme selection
  • No plugins

WordPress

Pros

  • Unlimited flexibility
  • Huge plugin ecosystem
  • Cheap hosting options
  • Large community
  • Any feature possible

Cons

  • Slow without optimization
  • Security vulnerabilities
  • Plugin conflicts
  • Overwhelming options

Platform Details

DetailGhostWordPress
Language / Stack
Node.jsPHP
Type
bloggingtraditional cms
Pricing
Free (self-hosted) / $9-199/month (managed)Free (self-hosted) + hosting costs
Open Source
YesYes
Best For
Professional writers, journalists, and newsletter creators who want to monetize contentContent-heavy sites where non-technical editors need full control
Export Method
Built-in JSON export or Content APIREST API or WP All Export plugin

When to Choose Each Platform

Choose Ghost if…

  • You need professional writers, journalists, and newsletter creators who want to monetize content
  • Your team is comfortable with Node.js
  • You want an open-source solution with full code ownership
  • You want a low learning curve for non-technical team members

Choose WordPress if…

  • You need content-heavy sites where non-technical editors need full control
  • Your team is comfortable with PHP
  • You want an open-source solution with full code ownership
  • You want a low learning curve for non-technical team members

Which Should You Pick?

The right choice between Ghost and WordPress depends on three things: your team's technical skills, your project timeline, and your long-term content strategy.

These platforms take fundamentally different approaches. Ghost is a blogging built with Node.js, while WordPress is a traditional cms built with PHP. That architectural difference shapes everything from daily content editing workflows to deployment and hosting costs. If your team includes non-developers who need to publish content frequently, WordPress's familiar editing interface may save you onboarding time.

From a cost perspective, both platforms are open-source, so the real cost difference is hosting and operational overhead. Factor in plugin or extension costs, developer rates for each tech stack, and whether you need managed hosting or can self-host.

Whichever you choose, migrating between them is straightforward. LeaveWP supports migration between 60+ platforms, so you're never locked in regardless of which you pick today.

Frequently Asked Questions

Is Ghost free?
Ghost is open source and free to self-host, but Ghost(Pro) hosting starts at $9/month.

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