Ghost
Wix
Ghost vs Wix: which is right for your project? Ghost is modern publishing platform built for professional content creators. Wix is drag-and-drop website builder with ai features. We compare features, performance, and pricing.
Start MigrationGhost wins overall, but Wix is better for small business owners building their first website without any coding. Choose Ghost for Professional writers, journalists, and newsletter creators who want to monetize content. Choose Wix for Small business owners building their first website without any coding.
Official docs: Ghost Documentation · Wix Developer Docs
| Feature | Ghost | Wix |
|---|---|---|
Ease of Use | ⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ |
Performance | ⭐⭐⭐⭐ | ⭐⭐ |
Flexibility | ⭐⭐⭐ | ⭐⭐ |
Cost Value | ⭐⭐⭐ | ⭐⭐ |
Scalability | ⭐⭐⭐ | ⭐⭐ |
Ecosystem | ⭐⭐ | ⭐⭐ |
| Detail | Ghost | Wix |
|---|---|---|
Language / Stack | Node.js | Proprietary (Velo for custom code) |
Type | blogging | website builder |
Pricing | Free (self-hosted) / $9-199/month (managed) | $17-35/month |
Open Source | Yes | No |
Best For | Professional writers, journalists, and newsletter creators who want to monetize content | Small business owners building their first website without any coding |
Export Method | Built-in JSON export or Content API | No native export — content must be manually copied |
The right choice between Ghost and Wix depends on three things: your team's technical skills, your project timeline, and your long-term content strategy.
These platforms take fundamentally different approaches. Ghost is a blogging built with Node.js, while Wix is a website builder built with Proprietary (Velo for custom code). That architectural difference shapes everything from daily content editing workflows to deployment and hosting costs. If your team includes non-developers who need to publish content frequently, Wix's familiar editing interface may save you onboarding time.
From a cost perspective, Ghost is open-source (Free (self-hosted) / $9-199/month (managed)), while Wix ($17-35/month) carries ongoing license costs. Factor in plugin or extension costs, developer rates for each tech stack, and whether you need managed hosting or can self-host.
Whichever you choose, migrating between them is straightforward. LeaveWP supports migration between 60+ platforms, so you're never locked in regardless of which you pick today.
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