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Payload CMS

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Kentico

Payload CMS vs Kentico

Payload CMS vs Kentico: which is right for your project? Payload CMS is typescript-first headless cms that lives in your next.js app. Kentico is .net enterprise dxp with built-in marketing tools. We compare features, performance, and pricing.

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TL;DR — Our Recommendation

Payload CMS wins overall, but Kentico is better for .net enterprises needing an all-in-one dxp with marketing automation. Choose Payload CMS for Next.js developers wanting a CMS that lives in their codebase with zero API overhead. Choose Kentico for .NET enterprises needing an all-in-one DXP with marketing automation.

Official docs: Payload CMS Documentation

Feature by Feature Comparison

FeaturePayload CMSKentico
Ease of Use
⭐⭐⭐⭐⭐⭐
Performance
⭐⭐⭐⭐⭐⭐⭐⭐
Flexibility
⭐⭐⭐⭐⭐⭐⭐⭐⭐
Cost Value
⭐⭐⭐⭐
Scalability
⭐⭐⭐⭐⭐⭐⭐⭐
Ecosystem
⭐⭐⭐⭐

Pros & Cons

Payload CMS

Pros

  • Lives inside your Next.js codebase — zero API latency
  • Config-as-code with full TypeScript type safety
  • Built-in auth, access control, and file uploads
  • No vendor lock-in — self-host on your own database

Cons

  • Tightly coupled to Next.js ecosystem
  • Newer platform with a smaller community and fewer plugins
  • Requires TypeScript/Node.js development skills
  • Admin UI is functional but less polished than Sanity or Contentful

Kentico

Pros

  • Integrated marketing automation, email, and A/B testing
  • Deep integration with the Microsoft/.NET ecosystem
  • Built-in e-commerce, forms, and personalization
  • Enterprise SLA support and compliance features

Cons

  • Expensive licensing limits it to enterprise budgets
  • Vendor lock-in with proprietary technology stack
  • Requires .NET developers who are less common in CMS space
  • Heavy platform — overpowered for simple content sites

Platform Details

DetailPayload CMSKentico
Language / Stack
TypeScript / Node.js.NET / C#
Type
headless cmstraditional cms
Pricing
Free (self-hosted) / Cloud plans availablePaid ($10K+/year)
Open Source
YesNo
Best For
Next.js developers wanting a CMS that lives in their codebase with zero API overhead.NET enterprises needing an all-in-one DXP with marketing automation
Export Method
REST API, GraphQL, or direct database accessREST API or direct database access

When to Choose Each Platform

Choose Payload CMS if…

  • You need next.js developers wanting a cms that lives in their codebase with zero api overhead
  • Your team is comfortable with TypeScript / Node.js
  • You want an open-source solution with full code ownership
  • Budget is a top priority — free (self-hosted) / cloud plans available

Choose Kentico if…

  • You need .net enterprises needing an all-in-one dxp with marketing automation
  • Your team is comfortable with .NET / C#

Which Should You Pick?

The right choice between Payload CMS and Kentico depends on three things: your team's technical skills, your project timeline, and your long-term content strategy.

These platforms take fundamentally different approaches. Payload CMS is a headless cms built with TypeScript / Node.js, while Kentico is a traditional cms built with .NET / C#. That architectural difference shapes everything from daily content editing workflows to deployment and hosting costs. If your team includes non-developers who need to publish content frequently, Kentico's familiar editing interface may save you onboarding time.

From a cost perspective, Payload CMS is open-source (Free (self-hosted) / Cloud plans available), while Kentico (Paid ($10K+/year)) carries ongoing license costs. Factor in plugin or extension costs, developer rates for each tech stack, and whether you need managed hosting or can self-host.

Whichever you choose, migrating between them is straightforward. LeaveWP supports migration between 60+ platforms, so you're never locked in regardless of which you pick today.

Frequently Asked Questions

Is Payload CMS better than Kentico?
Payload CMS scores higher overall (23/30 vs 17/30) thanks to better performance. However, Kentico is the better choice for .NET enterprises needing an all-in-one DXP with marketing automation.
Can I migrate from Payload CMS to Kentico?
Yes. Export your Payload CMS content via REST API, GraphQL, or direct database access, then import it into Kentico. LeaveWP can help automate this process while preserving your SEO metadata and URL structure.
What are the main differences between Payload CMS and Kentico?
Payload CMS is typescript-first headless cms that lives in your next.js app, while Kentico is .net enterprise dxp with built-in marketing tools. Key differences: performance (Payload CMS: 5/5, Kentico: 3/5), pricing (Free (self-hosted) / Cloud plans available vs Paid ($10K+/year)), and scalability (Payload CMS: 4/5, Kentico: 4/5).
How much does Payload CMS cost compared to Kentico?
Payload CMS: Free (self-hosted) / Cloud plans available. Kentico: Paid ($10K+/year). Payload CMS is open-source and free to self-host, while Kentico is a paid platform.
Which is easier to learn, Payload CMS or Kentico?
They're similarly approachable (both 3/5). Payload CMS uses TypeScript / Node.js, while Kentico uses .NET / C#. Your team's existing skills will determine which feels easier.
Which performs better, Payload CMS or Kentico?
Payload CMS has the performance edge (5/5 vs 3/5). Payload CMS has strong performance characteristics. Kentico Heavy platform — overpowered for simple content sites.

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