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Migrate from Wix to Hugo

Complete guide to migrating your Wix website to Hugo. Leave Wix's poor core web vitals behind and get blazing fast builds. Free migration tool included.

10-20 minutes

Easy

100% Free

Start Free Migration

TL;DR

You can migrate from Wix to Hugo for free using LeaveWP. Enter your site URL, choose Hugo as the destination, and download your content — posts, pages, and media — in minutes. No API keys, passwords, or CLI tools required. Difficulty: Easy. Estimated time: 10-20 minutes.

Official docs: Wix Developer Docs · Hugo Documentation

Not sure yet? Read our Wix vs Hugo comparison first.

Why Teams Leave Wix

Drag-and-drop website builder with AI features. Small business owners building their first website without any coding, but these limitations push teams toward modern alternatives.

Poor Core Web Vitals — heavy JavaScript bundle slows pages

This is the most common reason teams migrate away from Wix. Hugo eliminates this issue entirely.

No way to export your site or move to another host

With Hugo, blazing fast builds — renders 10,000 pages in seconds.

Absolute positioning makes responsive design brittle

Modern architectures like Hugo are designed to avoid this from the ground up.

Performance degrades significantly with apps and animations

After migrating, you'll no longer need to worry about this — Hugo takes a fundamentally different approach.

What Hugo Brings to the Table

Fastest static site generator, written in Go. Built with Go (Go templates), it's documentation sites and blogs where build speed and simplicity matter most.

Blazing fast builds — renders 10,000 pages in seconds

Single binary with zero dependencies

Built-in image processing, taxonomies, and i18n

Huge theme library for quick starts

Hugo is open-source and free to use. You own your code and data with no vendor lock-in. Deploy to any host that supports Go, or use managed platforms like Vercel and Netlify for zero-config deployments.

Wix vs Hugo at a Glance

Side-by-side comparison based on real platform characteristics

Metric	Wix	Hugo
Ease of Use	⭐⭐⭐⭐⭐ 5/5	⭐⭐⭐ 3/5
Performance	⭐⭐ 2/5	⭐⭐⭐⭐⭐ 5/5
Flexibility	⭐⭐ 2/5	⭐⭐⭐ 3/5
Cost	⭐⭐ 2/5	⭐⭐⭐⭐⭐ 5/5
Scalability	⭐⭐ 2/5	⭐⭐⭐⭐⭐ 5/5
Ecosystem	⭐⭐ 2/5	⭐⭐⭐ 3/5
Language	Proprietary (Velo for custom code)	Go (Go templates)
Pricing	$17-35/month	Free (open-source)
Open Source	No	Yes

Ratings are based on publicly available data, documentation, and community consensus as of 2026. Individual experience may vary.

What Gets Migrated

A detailed breakdown of how your Wix content maps to Hugo

Content Types from Wix

pages
blog posts
products
bookings
events

Technical Details

Export Method: No native export — content must be manually copied
Source Language: Proprietary (Velo for custom code)
Destination Format: Markdown/MDX files with frontmatter, organized by content type
URL Handling: 301 redirect map generated automatically to preserve SEO equity

What may need manual attention

Visual layouts and custom animations built in Wix's editor will need to be recreated in Hugo. The content and text transfers, but the visual design is platform-specific.

How It Works

Migrate your content in three simple steps

Connect

Enter your Wix site URL — LeaveWP connects automatically.

Configure

Select Hugo as destination and choose content options.

Export

Download your migrated content or preview it in your browser.

Is Wix to Hugo the Right Move for You?

Migrating from Wix to Hugo makes the most sense if you're experiencing poor core web vitals — heavy javascript bundle slows pages or outgrowing Wix's architecture. Hugo is best for documentation sites and blogs where build speed and simplicity matter most.

You should migrate if: your Wix site is slow, your hosting costs are climbing, you need more control over your code, or you want to adopt a modern JAMstack architecture.

You might want to stay if: your Wix site benefits from wix adi creates a site automatically from your answers and you don't have Go developers on your team. Wix is genuinely easy to use, and that simplicity has value.

The migration itself is straightforward with LeaveWP — enter your Wix URL, select Hugo, and download your content. The more important question is whether Hugo's architecture fits your team's skills and your project's long-term needs.

Frequently Asked Questions

How long does it take to migrate from Wix to Hugo?

Most migrations from Wix complete in 10-20 minutes. Content is exported from Wix, then structured for Hugo. Complex sites with extensive custom fields may take longer.

Will I lose my SEO rankings when migrating from Wix?

No. We help you set up proper 301 redirects from your old Wix URLs to preserve search rankings. Hugo actually tends to improve Core Web Vitals scores, which can boost rankings over time.

What Wix content can be migrated to Hugo?

Wix content types like pages, blog posts, products, bookings are all migrated to Hugo. Content is converted to Markdown/MDX files or structured for your chosen headless CMS.

Do I need Go experience to migrate?

No coding experience is required for the migration itself — LeaveWP handles the export and conversion automatically. However, customizing your Hugo site afterward will benefit from Go (Go templates) knowledge. For teams without that expertise, the generated code is well-structured and documented, making it approachable for developers of any level.

How much does it cost to host a Hugo site after migrating from Wix?

Hugo sites can be deployed to Vercel, Netlify, Cloudflare Pages, or any Node.js host — often on generous free tiers. Compared to Wix's $17-35/month pricing, static Hugo sites can be hosted for free on Vercel or Netlify (up to generous bandwidth limits), which is significantly cheaper than running a Wix instance.

Can I migrate Wix custom fields and metadata to Hugo?

Yes. Custom fields, metadata, and taxonomies from Wix are preserved during migration. In Hugo, these become frontmatter fields in your Markdown/MDX files, which you can extend or restructure to fit your content model.