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Migrate from Storyblok to Hugo

Complete guide to migrating your Storyblok website to Hugo. Leave Storyblok's paid plans are expensive behind and get blazing fast builds. Free migration tool included.

20-40 minutes
Medium
100% Free
Start Free Migration

TL;DR

You can migrate from Storyblok to Hugo for free using LeaveWP. Enter your site URL, choose Hugo as the destination, and download your content — posts, pages, and media — in minutes. No API keys, passwords, or CLI tools required. Difficulty: Medium. Estimated time: 20-40 minutes.

Official docs: Hugo Documentation

Why Teams Leave Storyblok

Headless CMS with visual editor for component-based sites. Teams wanting headless CMS power with a true visual editing experience, but these limitations push teams toward modern alternatives.

Paid plans are expensive — jumps from free to $106/month

This is the most common reason teams migrate away from Storyblok. Hugo eliminates this issue entirely.

Visual editor setup requires specific SDK integration work

With Hugo, blazing fast builds — renders 10,000 pages in seconds.

API rate limits on lower tiers can be restrictive

Modern architectures like Hugo are designed to avoid this from the ground up.

Migrating away from Storyblok requires significant effort

After migrating, you'll no longer need to worry about this — Hugo takes a fundamentally different approach.

What Hugo Brings to the Table

Fastest static site generator, written in Go. Built with Go (Go templates), it's documentation sites and blogs where build speed and simplicity matter most.

Blazing fast builds — renders 10,000 pages in seconds

Single binary with zero dependencies

Built-in image processing, taxonomies, and i18n

Huge theme library for quick starts

Hugo is open-source and free to use. You own your code and data with no vendor lock-in. Deploy to any host that supports Go, or use managed platforms like Vercel and Netlify for zero-config deployments.

Storyblok vs Hugo at a Glance

Side-by-side comparison based on real platform characteristics

MetricStoryblokHugo
Ease of Use⭐⭐⭐⭐⭐ 5/5⭐⭐⭐ 3/5
Performance⭐⭐⭐⭐ 4/5⭐⭐⭐⭐⭐ 5/5
Flexibility⭐⭐⭐⭐ 4/5⭐⭐⭐ 3/5
Cost⭐⭐ 2/5⭐⭐⭐⭐⭐ 5/5
Scalability⭐⭐⭐⭐ 4/5⭐⭐⭐⭐⭐ 5/5
Ecosystem⭐⭐⭐ 3/5⭐⭐⭐ 3/5
LanguageAPI-based (any frontend)Go (Go templates)
PricingFree / $106+/monthFree (open-source)
Open SourceNoYes

Ratings are based on publicly available data, documentation, and community consensus as of 2026. Individual experience may vary.

What Gets Migrated

A detailed breakdown of how your Storyblok content maps to Hugo

Content Types from Storyblok

  • stories
  • components
  • assets
  • datasources

Technical Details

Export Method
Content Delivery API or Management API
Source Language
API-based (any frontend)
Destination Format
Markdown/MDX files with frontmatter, organized by content type
URL Handling
301 redirect map generated automatically to preserve SEO equity

What may need manual attention

Custom server-side logic, third-party integrations, and platform-specific plugins will need equivalent solutions in Hugo. The core content (text, images, metadata) transfers cleanly.

How It Works

Migrate your content in three simple steps

1

Connect

Enter your Storyblok site URL — LeaveWP connects automatically.

2

Configure

Select Hugo as destination and choose content options.

3

Export

Download your migrated content or preview it in your browser.

Is Storyblok to Hugo the Right Move for You?

Migrating from Storyblok to Hugo makes the most sense if you're experiencing paid plans are expensive — jumps from free to $106/month or outgrowing Storyblok's architecture. Hugo is best for documentation sites and blogs where build speed and simplicity matter most.

You should migrate if: your Storyblok site is slow, your hosting costs are climbing, you need developer flexibility, or you want to adopt a modern JAMstack architecture.

You might want to stay if: your Storyblok site benefits from visual editor shows live preview of your actual frontend and you don't have Go developers on your team. Storyblok is genuinely easy to use, and that simplicity has value.

The migration itself is straightforward with LeaveWP — enter your Storyblok URL, select Hugo, and download your content. The more important question is whether Hugo's architecture fits your team's skills and your project's long-term needs.

Frequently Asked Questions

How long does it take to migrate from Storyblok to Hugo?
Most migrations from Storyblok complete in 20-40 minutes. We pull content via Storyblok's Content Delivery API, then structured for Hugo. Complex sites with extensive custom fields may take longer.
Will I lose my SEO rankings when migrating from Storyblok?
No. We help you set up proper 301 redirects from your old Storyblok URLs to preserve search rankings. Hugo actually tends to improve Core Web Vitals scores, which can boost rankings over time.
What Storyblok content can be migrated to Hugo?
Storyblok content types like stories, components, assets, datasources are all migrated to Hugo. Content is converted to Markdown/MDX files or structured for your chosen headless CMS.
Do I need Go experience to migrate?
No coding experience is required for the migration itself — LeaveWP handles the export and conversion automatically. However, customizing your Hugo site afterward will benefit from Go (Go templates) knowledge. For teams without that expertise, the generated code is well-structured and documented, making it approachable for developers of any level.
How much does it cost to host a Hugo site after migrating from Storyblok?
Hugo sites can be deployed to Vercel, Netlify, Cloudflare Pages, or any Node.js host — often on generous free tiers. Compared to Storyblok's Free / $106+/month pricing, static Hugo sites can be hosted for free on Vercel or Netlify (up to generous bandwidth limits), which is significantly cheaper than running a Storyblok instance.
Can I migrate Storyblok custom fields and metadata to Hugo?
Yes. Custom fields, metadata, and taxonomies from Storyblok are preserved during migration. In Hugo, these become frontmatter fields in your Markdown/MDX files, which you can extend or restructure to fit your content model.

Related Migration Guides

Explore more migration paths from Storyblok or to Hugo

Storyblok to Hugo Guides

In-depth guides and tutorials to help with your migration

Ready to Migrate?

Start your free migration from Storyblok to Hugo today.

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